simpleoreo.blogg.se - Best ink pen under 100 rupees

Many people believe that technological advancements will make pens and pencils obsolete.

Writing instruments are distributed as gifts or mementoes at corporate events.

Corporate gifting has included writing instruments as well.

Because India’s working population is expected to increase by 20% by 2020, higher per capita income will increase literacy and a higher demand for stationery.

At the same time, Mt Blanc, Parker, Cross, Lamy, and Sheaffer are major market players in the premium segment, where prices range from Rs 400 and above.

Uni-ball, Pilot, and Parker are major market players in the high-value segment, where prices range from Rs 20 to Rs 400.

Cello, Linc, and Reynolds are the major market players in the mass segment, where the price of the writing instrument is below Rs 20.

Students account for approximately 55 per cent of all writing instrument purchasers, with executives and office workers accounting for approximately 20%.

Pens under Rs 15 grow at a rate of 7-8 per cent per year, while pens above Rs 15 grow at 8-10 per cent per year.

Premium-brand pens account for a tiny portion of the market.

As a result, most revenue comes from pens priced under Rs 15, with only a small percentage coming from pens priced between Rs 100 and Rs 300.

Pen prices range from under Rs 15 per piece to over Rs 100,000 per piece.

Pens costing less than Rs 15 per piece account for nearly 80 per cent of India’s pen industry’s revenue.

These units are sold in local markets, such as stationery stores, bookstores, supermarkets, and offices.

Daily, these units can produce over 10 million units.

There are 15 large-scale manufacturing units, 100 medium-scale manufacturing units, and 900 small-scale manufacturing units in the Indian market.

India exports Rs 200 crores worth of pens.India is a significant producer and exporter of writing instruments.This demonstrates that consumer participation is meagre. Furthermore, most customers have no recollection of any brand communication.This is also supported by the fact that most customers purchase a different pen if the one they want is not available at the store.It is easy to deduce that brand loyalty is low in this category. Brand name and appearance, respectively, take third and fourth place. Consumers rank price as the second most crucial factor behind ink colour when choosing a pen.The cost of a product is a significant factor in determining whether or not to buy it.As a result, price becomes a critical distinguishing factor. Pentel is collaborating with a company from outside Japan for the first time. Under the Pentel brand, it will produce pens priced between Rs.Flare and Rotomac have formed an Indo-Japan pen manufacturing company through a 50:50 joint venture with Pentel Corporation of Japan.

Linc pen & plastics, GM Pens International, Flair pen, today’s writing products, Rotomac pens, Add pens India, Schefield, Stic pens, Cello, Luxar writing instruments, Montex, and Lexi international are some of the major players in the Indian market.The moderately priced mid-priced products make up the difference.While the low-end market accounts for 90% of total sales, the premium and top-end segments account for less than 1%.

The informal sector’s contribution to the market is over Rs 6.6 billion, or 30% of the total market value and 65% of volume.The total market for writing instruments is valued at Rs 22 billion and is growing at around 8% to 10% per year.This industry has grown in the same way that every other industry has. A once-exclusive industry has now become a crowded marketplace.Īlthough we live in an advanced age where the internet and cell phones rule the market, writing instruments remain indispensable. This is seen as the only way to keep up with the times. The Writing Instruments industry has evolved into a more creative process of new fads and development. People still use pen and paper, despite the increased use of computers and smartphones.

The organised sector accounts for 2,000 crores of this total. The writing instrument industry in India is estimated to be worth Rs 2,600 crores.